As distributors we play a vital role in supporting the principal’s brand building activities by keeping the
lines between manufacturers and users operating smoothly. We can expedite response times, enhance a company's reach and even create value-added packages.
Global and Local Brands
Improving the choice of consumers by enhancing the availability of young / challenger brands in the Nigerian market.
Full Service Distributor
Superbrandz is a full-service distributor in Nigeria. We provide a well-oiled supply chain from manufacturer to the consumer in Nigeria. Through a strong Route-to-Market, improved Availability, Visibility and Accessibility, we bring brands to life at the point of purchase.
Transparency & Collaboration
We work best when we work hand in hand with our principals; they focus on demand creation and Superbrandz focuses on demand fulfilment. Transparency in all our dealings is the cornerstone of our partnerships.
We share data with our principals on daily, monthly and quarterly basis. The information provides insight into product availability, competition activity & pricing as well as customer feedback.
Strong management team with decades of experience in distribution in Nigeria
Well oiled supply chain
Qualified sales team
WELCOME TO SUPERBRANDZ GLOBAL DISTRIBUTION LIMITED
Unlocking the potential of young / challenger brands in Africa
ABOUT OUR COMPANY
Superbrandz Global Distribution Ltd. is a distribution company whose mission is “unlocking the potential of young / challenger brands in Africa”. The company represents a host of brands in FMCG and Appliances / Electronics for distribution in Nigeria. The Superbrandz management team has collective professional experience of over 75 years in distribution in Nigeria. They have expertise in developing routes-to-market for many successful imported brands. We are now extending this knowledge and range of services to local manufacturing companies who produce good value for money products but are unable to reach these products to the consumption centres in Nigeria. We assist them with a strong S&OP, well oiled-supply chain and competitive pricing. Our RTM ensures availability, visibility and accessibility of their products within arm’s reach of the consumer.
SUPERBRANDZ GROUP OF COMPANIES
In order to facilitate the success of Superbrandz in Nigeria, the Group has set up Silvergrey Global DMCC in Dubai to provide buying, funding, logistics, and documentation support to the Nigerian entity. The Dubai office maintains the relationship with the overseas principals and leads all commercial negotiations with them. The Nigerian entity focuses on building value in the brands and driving demand fulfilment through an efficient, robust and sustainable Route-to-Market. Superbrandz also interacts with the principals for all marketing and promotional inputs.
ANTI-CORRUPTION & ANTI BRIBERY POLICY
Superbrandz is committed to operating in an ethical manner and in compliance with applicable anti-bribery laws and regulations in Nigeria and other jurisdictions in which it operates. It is the policy of Superbrandz to prohibit the direct or indirect giving or receiving of improper payments or other benefits for purposes of obtaining any advantage.