About Us

Unlocking the potential of young / challenger brands through excellence in execution of supply chain, focused distribution and visibility through effective merchandizing in key outlets across wholesale, traditional retail, modern trade and e-commerce.

To improve the choice of consumers through better availability of good quality, value for money, young / challenger brands in Africa by providing a robust & sustainable route-to-market.

• Ensuring that all business practices are designed for achieving longevity, fairness and transparency.
• Empowering individuals to make informed decisions that benefit our customers and our company.
• Working together in an environment of trust and cooperation with employees, the management and external stakeholders.
• Encouraging the best employees to grow and flourish by rewarding progress and excellence.
• Fostering a culture of diversity and inclusion that are vital to the company’s success and growth.

• Creating opportunities for young / challenger brands through a focused RTM designed to reach 70% of the targeted consumers in Nigeria.
• 3 Seasoned professional leaders with a combined Nigerian distribution experience of over 75 years.
• Experience of launching many brands in Nigeria.
• Clear strategy by brand across a shared RTM to ensure cost-effectiveness.
• Focused approach with a complementary range to offer a basket of products to the trade.
• Channel-wise RTM to maximize market investment and reach.
• Capability to ensure timely and flawless execution of promotions in the trade.
• Clear understanding of the shopper -“who buys where”.
• Continuous inventory through a well-oiled supply chain.