Unlocking the potential of young / challenger brands through excellence in execution of supply chain, focused distribution and visibility through effective merchandizing in key outlets across wholesale, traditional retail, modern trade and e-commerce.




To improve the choice of consumers through better availability of good quality, value for money, young / challenger brands in Africa by providing a robust & sustainable route-to-market.



  • Ensuring that all business practices are designed for achieving longevity, fairness and transparency.
  • Empowering individuals to make informed decisions that benefit our customers and our company.
  • Working together in an environment of trust and cooperation with employees, the management and external stakeholders.
  • Encouraging the best employees to grow and flourish by rewarding progress and excellence.
  • Fostering a culture of diversity and inclusion that are vital to the company’s success and growth.



how we add value

  • Creating opportunities for young / challenger brands through a focused RTM designed to reach 70% of the targeted consumers in Nigeria.
  • 3 Seasoned professional leaders with a combined Nigerian distribution experience of over 75 years.
  • Experience of launching many brands in Nigeria.
  • Clear strategy by brand across a shared RTM to ensure cost-effectiveness.
  • Focused approach with a complementary range to offer a basket of products to the trade.
  • Channel-wise RTM to maximize market investment and reach.
  • Capability to ensure timely and flawless execution of promotions in the trade.
  • Clear understanding of the shopper -“who buys where”.
  • Continuous inventory through a well-oiled supply chain.