Our relationships span across companies that offer a challenge to brands in leadership positions as these young / challenger brands are affordable and of good quality. The products may be locally produced or from the stable of global companies who have not been able to establish these brands in Nigeria. Most multi-national companies have a large portfolio of brands that are marketed and sold in other parts of the world. We work with them to select relevant brands and products that we believe will benefit the Nigerian consumer. The companies then invest behind these brands to create demand while we provide a suitable RTM for demand fulfilment.
Appliances & Electronics